Dental Article

Why Dental Specialists Need Online Marketing

Some endodontists, periodontists and other dental specialists ask, "Why do I need to market my practice online if the majority of my patients come from general dentist referrals?"

The answer is, "Because you need to gain the attention and trust of general dentists and patients in your community to assure the long term success of your practice, and 60% of those people are looking for you online."

If a general dentist is new to your area and you don’t market your practice on the internet, they may have difficulty finding you. This could result in the loss of dozens, if not hundreds, of patient referrals to your competitors who do market their practices online.

The same is true for established general dental practices. Some may have had a bad experience with their last specialist and are looking for someone new. In this situation, online marketing through patient reviews is a perfect way to earn their trust because online recommendations are easily accessible and come from third-party sources.

There are also occasions when a patient ignores the advice of a general dentist and puts off a procedure for several months or wants to find a dental specialist closer to their home or office. In these cases, specialists who engage in internet marketing have a distinct advantage over those who don’t. According to comScore and TMP Directional Marketing, 60% of today's consumers are turning to the internet when looking for information about local businesses, and dental patients are no exception.

As you can see, there are a number of good reasons for endodontists, periodontists and other dental specialists to market their practices online. Local patients and dentists are migrating toward the internet when looking for dental services. The question is, "When they look, will they find your practice?"

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