Dental Marketing Blog
Free dental marketing tips and strategies for dentists from internet dental marketing experts. Feel free to participate. All dental marketing related questions and comments are encouraged.
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Online Yellow Pages Offer Free Advertising for Dentists
March 20, 2009 by Erik Cunningham
Most popular online yellow pages sites offer free advertising for dentists and other local businesses.
And while a free advertisement in an internet yellow pages directory won’t send you as many referrals as a paid or upgraded yellow pages ad, the benefits a free listing offers are still well worth the time and effort it takes for you to set up.
Why? Because a free dental yellow pages ad can:
- Help patients who are looking for your dental practice by name, find your contact information quickly and easily.
- Generate referrals from patients who live very close to your practice.
- Help local search directories like Google Maps and Yahoo! Local confirm your business address for display in their local search results.
- Host reviews and recommendations for your practice from patients.
As you can see, submitting your dental practice information to free internet yellow pages directories can offer a wide range of dental marketing opportunities for your local practice – some, you’ve probably never even considered.
Now that you see what free dental ads can do for you, it’s time to start submitting! Here are a few popular yellow pages sites that offer free dental advertising opportunities to help get you started:
Comments (0) — Internet Yellow Pages Advertising — Tags: dental marketing online, dental practice marketing, local marketing, online reputation management
4 Out Of 5 Dental Patients Recommend
September 15, 2008 by Erik Cunningham
With the emergence of Web 2.0 and the growth of social media, consumer reviews on local search sites have become all the rage. More and more, dental patients are looking to their peers for guidance when choosing a local dentist.
Consumer reviews have the potential of either attracting or repelling new patients from your dental practice. The bad news is that patients are naturally more motivated to write a review about your practice if they’ve had a bad experience. Like cavities, bad reviews can eat away at your business’ reputation and hurt your bottom line.
The good news is that a proactive approach to managing your practice’s online reputation gives you the power to change that. Like brushing and flossing, daily maintenance and care for your patients, keeps your reputation clean and healthy.
The power to successfully manage the reputation of your dental practice lies in simple communication. By asking a patient, “How was your visit?” you have the ability to address any difficulties the patient may have had BEFORE they post it on the internet. If the patient had a good experience, you can take the opportunity to ask them to fill out a review card or recommend your dental office on your website or on a popular local review site. Offers for free teeth cleanings in exchange for feeback can also be a great motivator.
With a little bit of effort, you can become a five star dentist and leverage social media trends like local review sites to attract more patients to your practice. As with oral hygiene, the health of your online dentist marketing efforts is largely up to you.
Comments (0) — Local Search Marketing — Tags: online reputation management, social media
