Dental Marketing Blog
Free dental marketing tips and strategies for dentists from internet dental marketing experts. Feel free to participate. All dental marketing related questions and comments are encouraged.
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Dental Web Design - Getting Over the Hump
January 13, 2009 by Erik Cunningham
As a dentist or dental office manager, you may be putting off dental website design because you don’t know where to start, who to trust, or what to ask when researching a dental web design company.
You may also feel that you don’t have the time, energy or funds required to work with a professional dental website design company.
The reality for most dentists however, is that the largest obstacle standing between them and a newly designed professional dental website is their mental committment to the task. I refer to this psychological barrier as, “the hump”.
“The hump” is created when we allow ourselves to become overwhelmed by fear or anticipation of a potentially difficult situation based upon our inexperience. We typically respond to the hump in one of three ways:
- We avoid the situation entirely
- We procrastinate
- We overcome it
The problem with responses 1 and 2 is that they perpetuate our state of anxiety. The great thing about the third option is that once we get over the hump we often find that the experience wasn’t nearly as difficult as we’d anticipated.
To help you get over the hump, let me share a few simple details about Dentist Marketers’ dental web design services.
- You can be as involved or uninvolved with the process as you’d like.
- We handle all of the details for you including writing all of your text.
- Our pricing is simple and straightforward with no hidden fees.
- We’ve been designing and marketing websites since 1999.
Learn more about our dental website design services or get over the hump now by completing our short online setup form.
Comments (0) — Dental Web Design — Tags: dental practice marketing, dental web design company, dentist website design, online dental marketing
The Truth About Online Dental Directories
November 5, 2008 by Erik Cunningham
Submitting your dental practice to online dental directories can be a great way to market your website to search engines and promote your business to prospective dental patients or other dentists. The truth however, is that not every dentist directory is created equal.
There are 3 main types of online dental directories you’ll run into on the web. The first, and most common, is a reciprocal link directory.
Reciprocal Link Directories
Reciprocal link directories offer to list your dental practice on their site if you add a link on your dental website pointing back to their dentist directory. This arrangement is fine if the link you’re getting is of equal value to the link you’re giving. Unfortunately, that’s seldom the case.
Many dental directories hide or block your link from search engines using javascript or “nofollow” attributes in their code. This practice negates the search engine marketing credit your website receives for link popularity.
But take courage. If the reciprocal link directory you submitted your dental practice to is popular among web users, your efforts are not entirely wasted. Your link or listing can still generate phone leads for your practice or click-through traffic for your website from potential patients using the dental directory to find a dentist in their area.
Paid Directories
The second type of online dental directory you’ll find is a paid directory.
Paid online dental directories charge a small one-time fee for reviewing your submission for content and relevancy. When properly executed, this human review process can lead to higher quality content and greater search engine marketing value.
Like reciprocal link directories however, hidden or blocked content can negate the search engine marketing value of your listing. For this reason and for financial security purposes, we recommend that you search Google for the name of the paid dentist directory you’re considering to see what others are saying about it before you give them your credit card information.
Free Dental Directories
The third and final type of online dental directory you’ll encounter is the free dental directory.
This is truly the holy grail of dental directories. Dentist directories like this may request, but don’t require, reciprocal links and cost you nothing but your time. The best free dental directories also offer search engine marketing value by making links to your dental website visible to search engines.
How can you find such a directory? We just happen to have one right here :). Submit your dental practice to our dentist directory today. There’s no charge, and we don’t hide your link from search engines.
Comments (0) — Online Marketing — Tags: add url, dental directory, dental practice marketing, dentist directory, online dental marketing, submit site
