LagunaEndodontics.com ranks in the top 4 on Google for all of the following targeted key phrases within the first week of publication!

“elk grove root canal”
“elk grove internal bleaching”
“elk grove endodontist”
“elk grove endodontics”
“elk grove endodontic dentist”
“laguna endodontist”
“laguna endodontics”

How did we do it? By designing Laguna Endodontic’s website with both patients and search engines in mind, and marketing the endodontist website on select internet yellow pages and online dental directory sites.

So where do we go from here? Up the rankings of course! We’ve achieved a great deal already through the use of sound endodontic marketing fundamentals. With our continued efforts, our goal is to put LagunaEndodontics.com in the top ranking position for all of our targeted search terms.

And while a free advertisement in an internet yellow pages directory won’t send you as many referrals as a paid or upgraded yellow pages ad, the benefits a free listing offers are still well worth the time and effort it takes for you to set up.

Why? Because a free dental yellow pages ad can:

1. Help patients who are looking for your dental practice by name, find your contact information quickly and easily.
2. Generate referrals from patients who live very close to your practice.
3. Help local search directories like Google Maps and Yahoo! Local confirm your business address for display in their local search results.
4. Host reviews and recommendations for your practice from patients.

As you can see, submitting your dental practice information to free internet yellow pages directories can offer a wide range of dental marketing opportunities for your local practice – some, you’ve probably never even considered.

Now that you see what free dental ads can do for you, it’s time to start submitting! Here are a few popular yellow pages sites that offer free dental advertising opportunities to help get you started:

• YPdx Yellow Pages
• SuperPages
• YellowPages.com

But not just any links. The links you’re looking for are links that will lead prospective local dental patients directly to your website and ultimately, to your dental office door. These links come from high traffic sites like internet yellow pages and local search directories, and from highly relevant sites like local business directories, dentist directories and colleagues’ dental websites.

But how do you acquire these links?

Ask Your Dental Colleagues

If you’re an endodontist, periodontist, prosthetic dentist or other dental specialist, ask the general dentist who refers patients to your practice to link to your dental website from a prominent page on their site. They’re sending dental patients to you anyway. Why not speed up the process?

General dentists can do the same. Ask the dental specialists you trust and refer patients to, to link to your website from theirs.

Register Your Website With Local Business Directories

Local business directories, like Google Maps and Yahoo! Local, and online yellow pages sites, like Superpages.com and YELLOWPAGES.COM, will publish your local dental practice information and dental website URL for free.

Submit Your URL To Dental Directories

Online dental directories and other popular web directories will also link to your dental website for free. These sites include, Dentist Marketer’s very own dental directory, Dentistry Office’s dentist directory, and the Open Directory Project’s web directory.

Contact Your Membership Associations

National and state dental associations, the Better Business Bureau and your local Chamber of Commerce may also offer free links to your dental website. If you’re already a member, contact these organizations and make sure they have your dental website URL on record.

As you can see, there are a lot of free dental website marketing opportunities available to help you promote your dental practice online. Spending a couple hours each month building links to your dental website can go a long way towards attracting new visitors to your website and new dental patients to your practice.

That’s why January, February and March are great months to attract new dental patients, with New Years resolutions to visit their local dentist, to your practice.

Orthodontists and Cosmetic dentists can benefit from prospective patients who want to improve their appearance in the new year. General dentists and dental specialists can attract patients with renewed motivation to take care of cavities or dental hygiene issues they’ve put off in years past.

The first few months of the new year are also host to several school holidays, which are perfect opportunities for Pediatric dentists to schedule new dental appointments for kids.

This year, take advantage of all of the dental marketing opportunities 2009 has to offer by marketing your practice online, through dental web design or in your local yellow pages.