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Pediatric Dental Marketing and Advertising Ideas
November 12, 2008 by Erik Cunningham
When brainstorming ideas for new ways to market your pediatric dental practice, start by thinking about where parents and children in your community congregate.
Places that immediately come to mind are daycare facilities, schools, youth sporting events and community centers.
Market Through Local Schools
We’ve already covered Dental Practice Marketing Through Local Schools in a previous post. Career and health day presentations are both outstanding ways to reach local school children and send information about your pediatric dentistry practice home to their moms and dads. The PTA can also be a good resource for marketing to local parents.
Advertise In Community Newsletters
Beyond local schools, locations like YMCAs, daycare and community centers often circulate some form of mailer or newsletter to keep parents informed about upcoming events and activities for kids. What better place to advertise than in a publication mailed directly to the home of local families with young children?
Sponsor a Local Youth Sports Team
Another great pediatric dental marketing and advertising idea is to sponsor a local youth sports team. You’ll immediately receive the trust, attention and gratitude of the team’s parents. And if the name of your dental practice is on the team’s uniforms or on a banner at their games, bored parents in the bleachers are bound to notice!
As you can see, local community organizations, facilities and events offer great opportunities for advertising and marketing your pediatric dental practice. If you’ve experienced success with other pediatric dental marketing ideas, please comment and share them with the rest of the class.
— Community Marketing — Tags: dental practice marketing ideas, pediatric dental marketing, pediatric dentist advertising
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