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Dental Practice Marketing Through Local Schools
October 13, 2008 by Erik Cunningham
As a follow up to our previous post, Dental Practice Marketing Through Local Business Organizations, I thought I’d offer more free tips for marketing your dental practice through local elementary, junior high and high school programs.
Participating in these programs is cheap and easy and helps you market your dental office to a highly targeted segment of your local community.
Participate in School Fundraising Events
Local schools are always looking for ways to fund their clubs, athletic teams and school field trips. Hosting a booth at a school’s seasonal fair or carnival is a great way to promote your practice. Goldfish booths and lollipop draws (sugar free of course) are always popular attractions, especially for young children who are always accompanied by their parents. At your booth, hand out coupons for free teeth cleanings or other special offers.
Sponsoring a car wash in the parking lot of your dental practice is also a great way to market your practice. It brings attention from the parents of the club or team your sponsoring, and the event’s participants and supporters. And by hosting the event right outside your dental office, you’re bringing local vehicle traffic right to your front door.
Attend Career Day at Your Kid’s School
Visiting your child’s classroom on career day or offering to do a presentation on oral hygiene for any elementary school class during health month is an excellent way to reach kids and parents in your local community. While you’re there, hand out free toothbrushes and dental floss along with a copy of your business card for the kids to take home and show their parents.
When marketing your dental practice to your local community, a little effort and creativity goes a long way. By getting involved in school events and programs in your area, you have a great opportunity to reach out to and help local children, their parents, and ultimately, your own practice.
— Community Marketing — Tags: dental practice marketing, dentist marketing, local marketing
2 Comments »
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This is really good advice. I have an uncle in the dentistry business but doesn’t really think about these things. I will pass it along his way. Thank you for sharing!
Comment by Lumineers Staff — October 23, 2008 @ 9:31 am
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[...] already covered Dental Practice Marketing Through Local Schools in a previous post. Career and health day presentations are both outstanding ways to reach local [...]
Pingback by Pediatric Dental Marketing and Advertising Ideas - Dentist Marketing — November 12, 2008 @ 4:44 pm
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