Dental Web Design Blog

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Endodontist Marketing Success Story

April 9, 2009 by Erik Cunningham

Endodontist MarketingWe don’t normally like to toot our own horn – well we do, but we try to spare our readers the bulk of it – but I’m happy to report the recent search engine marketing success of one of our endodontist marketing clients, Laguna Endodontics.

LagunaEndodontics.com ranks in the top 4 on Google for all of the following targeted key phrases within the first week of publication!

“elk grove root canal”
“elk grove internal bleaching”
“elk grove endodontist”
“elk grove endodontics”
“elk grove endodontic dentist”
“laguna endodontist”
“laguna endodontics”

How did we do it? By designing Laguna Endodontic’s website with both patients and search engines in mind, and marketing the endodontist website on select internet yellow pages and online dental directory sites.

So where do we go from here? Up the rankings of course! We’ve achieved a great deal already through the use of sound endodontic marketing fundamentals. With our continued efforts, our goal is to put LagunaEndodontics.com in the top ranking position for all of our targeted search terms.

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Free Dental Website Marketing Ideas

January 26, 2009 by Erik Cunningham

Dental Website MarketingWhen you’re coming up with ideas for new and free ways to market your dental website, the first thing you should consider is building links.

But not just any links. The links you’re looking for are links that will lead prospective local dental patients directly to your website and ultimately, to your dental office door. These links come from high traffic sites like internet yellow pages and local search directories, and from highly relevant sites like local business directories, dentist directories and colleagues’ dental websites.

But how do you acquire these links?

Ask Your Dental Colleagues

If you’re an endodontist, periodontist, prosthetic dentist or other dental specialist, ask the general dentist who refers patients to your practice to link to your dental website from a prominent page on their site. They’re sending dental patients to you anyway. Why not speed up the process?

General dentists can do the same. Ask the dental specialists you trust and refer patients to, to link to your website from theirs.

Register Your Website With Local Business Directories

Local business directories, like Google Maps and Yahoo! Local, and online yellow pages sites, like Superpages.com and YELLOWPAGES.COM, will publish your local dental practice information and dental website URL for free.

Submit Your URL To Dental Directories

Online dental directories and other popular web directories will also link to your dental website for free. These sites include, Dentist Marketer’s very own dental directory, Dentistry Office’s dentist directory, and the Open Directory Project’s web directory.

Contact Your Membership Associations

National and state dental associations, the Better Business Bureau and your local Chamber of Commerce may also offer free links to your dental website. If you’re already a member, contact these organizations and make sure they have your dental website URL on record.

As you can see, there are a lot of free dental website marketing opportunities available to help you promote your dental practice online. Spending a couple hours each month building links to your dental website can go a long way towards attracting new visitors to your website and new dental patients to your practice.

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