Dental Marketing Blog
Free dental marketing tips and strategies for dentists from internet dental marketing experts. Feel free to participate. All dental marketing related questions and comments are encouraged.
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Tips for Choosing a Dental Domain Name
February 2, 2010 by Erik Cunningham
The availability of dental domain names is rapidly decreasing as more and more dentists, dental marketing companies and domain name investors (aka cybersquatters) enter the competitive landscape.
I strongly recommend that you purchase a dental domain name as soon as possible, even if you don’t have immediate plans for a dental website. Why you ask? Because buying your desired domain sooner rather than later could mean the difference between a price tag of $15.00 and $1500.00.
So what factors should you consider when choosing one or more appropriate domain names for your dental practice? Your domain name(s) should be:
1) Patient Friendly
Pick a domain name that’s easy for your patients (and staff) to remember. Using the name of your dental practice is likely your best option. If it isn’t available, use the dentist’s name. If you’re still having trouble with availability, try variations of the dentist’s name with “dr” or “dds”.
Avoid purchasing dental domain names with dashes (”-”) in them. No one likes to say or remember “this-that-theotherthing”.
Buy a “.com”, not a “.net”, domain name. People are forgetful. If you tell a patient to visit your “.net” domain, they will likely type “.com” into their web browser which will either confuse them or, worse, lead them to your competitor’s website.
2) Search Engine Friendly
Consider purchasing a search engine friendly domain name in addition to the patient friendly domain I just described.
Search engine friendly domain names include both your city name and your dental specialty. A good example would be “rootcanalmiami.com” or “endodontistmiami.com”. Many search engine friendly dental domain names are already taken but it doesn’t hurt to look.
If you do find one, ask your dental web designer to make it your website’s primary domain name. Then use a “301 redirect” to point your patient friendly domain name to your search engine friendly domain. Don’t worry, your dental web designer should know what I’m talking about.
3) Available
The sooner you begin searching for a dental domain name the better your chances that the one(s) you want will still be available. Visit DentalDomainSearch.com and reserve your perfect dental domain name today!
Comments (0) — Dental Web Design — Tags: dental domain names, dental practice marketing, Dental Web Design, Dental Website Marketing, dentist domain names
Dental Website Templates Save Dentists Money
July 16, 2009 by Erik Cunningham
If you’re interested in setting up a website for your local dental practice but don’t want to spend a lot of money, dental website templates may be the solution for you.
Dental website templates include pre-designed web page layouts and all of the images and HTML code you’ll need to set up your own dental website for hundreds of dollars less than custom dental website design. And while your site design won’t be unique, the odds that another dentist in your local area will use the same template are very slim.
Keep in mind however, that the template itself won’t do all of the work for you. You’ll still need to purchase and set up your own domain name, web hosting service, and unique text for your new dental website that accurately describes your practice’s dental treatments, procedures, location, hours, etc. For this, many dental website template providers offer expert setup and template customization services to assist you.
To see if a pre-designed dental website solution is right for you, check out our unique collection of dental website templates. All of our templates are designed in-house by Dentist Marketers and come pre-optimized for search engines.
Set up the template yourself by purchasing a Standard Single Use License or let the experts at Dentist Marketers set everything up for you as part of our Advanced Plan for dental website design.
Comments (0) — Dental Web Design — Tags: dental templates, dental web templates, dental website design, dental website templates, dentist web templates, dentist website templates
Top 5 Reasons to Start Your Dental Website Design Project Today
April 14, 2009 by Erik Cunningham
Getting a professionally designed dentist website up and running is easier than you think.
Here are the top 5 reasons to stop procrastinating and start your dental website design project today:
1) Your desired dental domain name is up for grabs
New dental websites are published online every day and every one of those websites needs a dental related domain name. The longer you wait to begin your dental website design project, the less likely it is that the domain name you want will be available.
2) Search engines factor the age of your site into their results
Popular search engines like Google factor the age of your dental website into their ranking algorithms. If your local competition publishes their dental practice site before you do, you can never gain that advantage back.
3) You’ve got extra time on your hands
If you’re like many dentists, the current state of the economy has left some holes in your patient schedule. Take advantage of the extra time while you have it and work on a project, like dental website design, that lends to the long term success of your practice.
4) Dental web design prices are the lowest they’ve been in years
Because of the current dip in the economy, dental website design rates are the lowest they’ve been in years. If you’re looking for a great deal, now is the time to find one!
5) You can have it up and running in as little as 2 weeks
Dental website design companies like Dentist Marketers can have your website up in as little as 2 weeks. Wouldn’t it be great to stop “thinking” about your dental website and start “enjoying” its benefits?
Comments (0) — Dental Web Design — Tags: dental website design, dentist web design, dentist website design
Dental Web Design - Getting Over the Hump
January 13, 2009 by Erik Cunningham
As a dentist or dental office manager, you may be putting off dental website design because you don’t know where to start, who to trust, or what to ask when researching a dental web design company.
You may also feel that you don’t have the time, energy or funds required to work with a professional dental website design company.
The reality for most dentists however, is that the largest obstacle standing between them and a newly designed professional dental website is their mental committment to the task. I refer to this psychological barrier as, “the hump”.
“The hump” is created when we allow ourselves to become overwhelmed by fear or anticipation of a potentially difficult situation based upon our inexperience. We typically respond to the hump in one of three ways:
- We avoid the situation entirely
- We procrastinate
- We overcome it
The problem with responses 1 and 2 is that they perpetuate our state of anxiety. The great thing about the third option is that once we get over the hump we often find that the experience wasn’t nearly as difficult as we’d anticipated.
To help you get over the hump, let me share a few simple details about Dentist Marketers’ dental web design services.
- You can be as involved or uninvolved with the process as you’d like.
- We handle all of the details for you including writing all of your text.
- Our pricing is simple and straightforward with no hidden fees.
- We’ve been designing and marketing websites since 1999.
Learn more about our dental website design services or get over the hump now by completing our short online setup form.
Comments (0) — Dental Web Design — Tags: dental practice marketing, dental web design company, dentist website design, online dental marketing
