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Tips for Choosing a Dental Domain Name
February 2, 2010 by Erik Cunningham
The availability of dental domain names is rapidly decreasing as more and more dentists, dental marketing companies and domain name investors (aka cybersquatters) enter the competitive landscape.
I strongly recommend that you purchase a dental domain name as soon as possible, even if you don’t have immediate plans for a dental website. Why you ask? Because buying your desired domain sooner rather than later could mean the difference between a price tag of $15.00 and $1500.00.
So what factors should you consider when choosing one or more appropriate domain names for your dental practice? Your domain name(s) should be:
1) Patient Friendly
Pick a domain name that’s easy for your patients (and staff) to remember. Using the name of your dental practice is likely your best option. If it isn’t available, use the dentist’s name. If you’re still having trouble with availability, try variations of the dentist’s name with “dr” or “dds”.
Avoid purchasing dental domain names with dashes (“-”) in them. No one likes to say or remember “this-that-theotherthing”.
Buy a “.com”, not a “.net”, domain name. People are forgetful. If you tell a patient to visit your “.net” domain, they will likely type “.com” into their web browser which will either confuse them or, worse, lead them to your competitor’s website.
2) Search Engine Friendly
Consider purchasing a search engine friendly domain name in addition to the patient friendly domain I just described.
Search engine friendly domain names include both your city name and your dental specialty. A good example would be “rootcanalmiami.com” or “endodontistmiami.com”. Many search engine friendly dental domain names are already taken but it doesn’t hurt to look.
If you do find one, ask your dental web designer to make it your website’s primary domain name. Then use a “301 redirect” to point your patient friendly domain name to your search engine friendly domain. Don’t worry, your dental web designer should know what I’m talking about.
3) Available
The sooner you begin searching for a dental domain name the better your chances that the one(s) you want will still be available. Visit DomainsOverEasy.com and reserve your perfect dental domain name today!
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