Dental Marketing Blog
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Dental Marketing In The New Year
December 30, 2008 by Erik Cunningham
The new year is upon us! And although dental marketing strategies are likely to evolve in 2009, 2010 and beyond, societal traditions of change and self-improvement at the beginning of each new year are timeless.
That’s why January, February and March are great months to attract new dental patients, with New Years resolutions to visit their local dentist, to your practice.
Orthodontists and Cosmetic dentists can benefit from prospective patients who want to improve their appearance in the new year. General dentists and dental specialists can attract patients with renewed motivation to take care of cavities or dental hygiene issues they’ve put off in years past.
The first few months of the new year are also host to several school holidays, which are perfect opportunities for Pediatric dentists to schedule new dental appointments for kids.
This year, take advantage of all of the dental marketing opportunities 2009 has to offer by marketing your practice online, through dental website design or in your local yellow pages.
Comments (0) — Campaign Management — Tags: attact new dental patients, dental marketing, dental marketing online, dental practice marketing, new years resolutions
Measuring The Success Of Your Dental Marketing Campaign
December 3, 2008 by Erik Cunningham
You don’t have to be a statistician or a marketing guru to identify the basic strengths and weaknesses of your existing dental marketing campaign.
All it takes to measure the success of your marketing efforts is a little effort, some basic record keeping and a bit of simple math.
Ask Your Patients
The easiest way to track the effectiveness of your marketing efforts is simply to ask your dental patients how they found your practice. The best time to do this is during their initial visit or phone call, when it’s fresh in their minds.
If a patient finds your phone number on the internet, odds are that they still have the web page open on their computer and can give you the name of the website where they found your listing. If they saw an advertisement for your dental practice in the yellow pages phone book, ask them which yellow pages they used.
Offer Coupons
Coupons are also a great way to track the success of your dental marketing campaign. If you’re marketing your dental practice through direct mail, make sure you include a coupon on your postcard.
A coupon for a free checkup or teeth cleaning will encourage new dental patients to hang on to your postcard and give you an easy way to track the number of responses your direct mail campaign generates.
Monitor Your Web Traffic
If you market your practice through your own dental website, make sure you have traffic monitoring software installed. Web traffic reporting software like Google Analytics can tell you where new patients visiting your website are coming from and let you know how many leads your site generates through email contact forms.
Your dental website may also generate phone leads. As I mentioned before, your receptionist can track these referrals by asking patients where they found you during their initial phone consultation.
Check Your Figures
Record the source of your new patient referrals in a spreadsheet or in a notebook. After collecting data for a few months, divide the total number of new dental patients you received from each marketing strategy by the amount you spent. Compare the cost per patient totals and see which strategies in your dental marketing campaign were the most cost effective.
Once you have your comparison figures, see if you can adjust your budget to increase the efficiency of your dental marketing campaign and maximize your return on investment.
Comments (0) — Campaign Management — Tags: dental marketing campaign, dental marketing strategies
