Dental Websites, Design Blog

Free dental websites, design and marketing tips for local dentists from the experts at Dentist Marketers.

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Dental Practice Marketing Through Local Schools

October 13, 2008 by Erik Cunningham

As a follow up to our previous post, Dental Practice Marketing Through Local Business Organizations, I thought I’d offer more free tips for marketing your dental practice through local elementary, junior high and high school programs.

Participating in these programs is cheap and easy and helps you market your dental office to a highly targeted segment of your local community.

Participate in School Fundraising Events

Local schools are always looking for ways to fund their clubs, athletic teams and school field trips. Hosting a booth at a school’s seasonal fair or carnival is a great way to promote your practice. Goldfish booths and lollipop draws (sugar free of course) are always popular attractions, especially for young children who are always accompanied by their parents. At your booth, hand out coupons for free teeth cleanings or other special offers.

Sponsoring a car wash in the parking lot of your dental practice is also a great way to market your practice. It brings attention from the parents of the club or team your sponsoring, and the event’s participants and supporters. And by hosting the event right outside your dental office, you’re bringing local vehicle traffic right to your front door.

Attend Career Day at Your Kid’s School

Visiting your child’s classroom on career day or offering to do a presentation on oral hygiene for any elementary school class during health month is an excellent way to reach kids and parents in your local community. While you’re there, hand out free toothbrushes and dental floss along with a copy of your business card for the kids to take home and show their parents.

When marketing your dental practice to your local community, a little effort and creativity goes a long way. By getting involved in school events and programs in your area, you have a great opportunity to reach out to and help local children, their parents, and ultimately, your own practice.

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Endodontists, Periodontists and Other Dental Specialists Should Market Online

October 8, 2008 by Erik Cunningham

Yet another dental marketing blog post turned full-blown article.

Why Dental Specialists Need Online Marketing

The article provides several compelling reasons for endodontists, periodontists and other dental specialists to market their practices online. This is one you don’t want to miss!

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Dental Marketing During Difficult Economic Times

October 1, 2008 by Erik Cunningham

We’ve heard a lot about the nation’s current economic crisis on the news lately. With all of this negative talk about the economy, some dentists are considering scaling back on their dental marketing efforts.

There are many ways to weather and even prosper during difficult economic times. When properly executed, streamlining your dental marketing campaign can be one of them.

The key to successfully marketing your dental practice in a troubled economy is to carefully assess the productivity of each area of your dental marketing campaign. Cut the low producers and increase your budget in the areas that yield the highest return on your marketing investment.

If you’ve hired a dental marketing company, they should be able to do this for you. If you market your dental practice yourself, start asking your new patients how they found you and keep track of which dental marketing methods are working best for your business.

You may also need to change the marketing message of your ads to reflect difficult economic conditions. Increase your focus on affordable financing options and co-pay opportunities or encourage your customers to take care of expensive dental procedures now, while their dental insurance status is stable.

It’s possible to succeed and even thrive during difficult economic times if you make wise and well informed decisions about changes to your dental marketing campaign. Streamline your campaigns, don’t make blanket cuts, monitor the results of your marketing programs and invest in stategies that work.

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