Dental Marketing Blog
Free dental marketing tips and strategies for dentists from internet dental marketing experts. Feel free to participate. All dental marketing related questions and comments are encouraged.
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TV’s Best Dental Commercials
September 22, 2008 by Erik Cunningham
I thought we’d have a little fun today and take a look at a couple of the best dental commercials ever aired on television.
If you’re a pediatric dentist and you’re considering producing a TV commercial to promote your practice, consider these famous dental commercials that appeal to both children and their parents.
Cavity Creeps Commercial
The Crest Gel Toothpaste Cavity Creeps commercial first aired in 1983 and has since become a cult classic.
Yuck Mouth Commercial
The ABC Television Network’s “Yuck Mouth” commercial also originally aired in the 1980s as a PSA for the ABC Saturday morning Bod Squad.
Many adults in their 30s and 40s can still recite these commercials word for word. For successful dental commercial and TV advertising ideas, don’t start from scratch. Take a page out of ABC’s and Crest’s playbook and people might be singing your tune today and 20 years from now.
Comments (0) — TV Advertising — Tags: dental ads, dental commercials
Tips for Choosing a Reputable Dentist Marketing Company
September 18, 2008 by Erik Cunningham
I started writing a post with tips for choosing a reputable dentist marketing company to promote your practice but decided to publish it as a separate article when it began to get too long.
How to Choose a Dental Marketing Company
The article addresses managing your advertising budget, asking prospective marketing companies the right questions, and making your dental marketing company earn your trust before investing big money in your campaign. Check it out!
Comments (0) — Business Practices — Tags: dental marketing company, dental practice marketing
4 Out Of 5 Dental Patients Recommend
September 15, 2008 by Erik Cunningham
With the emergence of Web 2.0 and the growth of social media, consumer reviews on local search sites have become all the rage. More and more, dental patients are looking to their peers for guidance when choosing a local dentist.
Consumer reviews have the potential of either attracting or repelling new patients from your dental practice. The bad news is that patients are naturally more motivated to write a review about your practice if they’ve had a bad experience. Like cavities, bad reviews can eat away at your business’ reputation and hurt your bottom line.
The good news is that a proactive approach to managing your practice’s online reputation gives you the power to change that. Like brushing and flossing, daily maintenance and care for your patients, keeps your reputation clean and healthy.
The power to successfully manage the reputation of your dental practice lies in simple communication. By asking a patient, “How was your visit?” you have the ability to address any difficulties the patient may have had BEFORE they post it on the internet. If the patient had a good experience, you can take the opportunity to ask them to fill out a review card or recommend your dental office on your website or on a popular local review site. Offers for free teeth cleanings in exchange for feeback can also be a great motivator.
With a little bit of effort, you can become a five star dentist and leverage social media trends like local review sites to attract more patients to your practice. As with oral hygiene, the health of your online dentist marketing efforts is largely up to you.
Comments (0) — Local Search Marketing — Tags: online reputation management, social media
Link to Others As You Would Like To Be Linked
September 8, 2008 by Erik Cunningham
I just wanted to write a quick post to let my readers know my linking policies on this Dentist Marketing blog. As I stated in my article, WordPress Plugins Say ‘No’ To NoFollow Links, I’ve removed the nofollow links in the comments sections of all of my blogs to encourage my readers to participate and to follow suit.
I personally moderate all of the incoming comments on my sites so I’m not worried about publishing link spam. That said, if one of my readers takes the time to leave a helpful comment, I’m happy to give them a little link love.
Comments (0) — Announcements — Tags: blogging, link building, nofollow links
Dental Practice Marketing Through Local Business Organizations
September 6, 2008 by Erik Cunningham
Local business, social and educational programs and events can offer great opportunities for you to market your dental practice to your community. Here are a couple of ways to take advantage of the dentist marketing benefits that local business organizations have to offer.
Join the Better Business Bureau
If your dental practice has been in business for at least one year, you’re eligible to join the Better Business Bureau in your area. Once your practice is accredited, you’ll have permission to display the BBB’s logo at your dental office, on your website and in your print materials, offering your patients confidence that your business is both reputable and well established in your local community.
In addition to the benefit of displaying the BBB’s logo, your dental practice will also receive a listing in the Better Business Bureau’s Accredited Business Directory which offers both search engine marketing and offline marketing opportunities for your practice.
Join Your Local Chamber Of Commerce
Membership in your local Chamber of Commerce offers benefits similar those available through the Better Business Bureau. Although marketing and networking opportunities vary from city to city, most chambers will list your dental practice on their website, provide you with a plaque to post in your reception area and provide you with the option of speaking at chamber events.
To gain influence in your business community and take full advantage of the dental marketing and networking opportunities offered by your local chamber of commerce, become a committee member.
Comments (1) — Community Marketing — Tags: business organizations, dental practice marketing, local marketing
About Dentist Marketing
September 2, 2008 by Erik Cunningham
Welcome to Dentist Marketing, a blog created for the benefit of general and cosmetic dentists and other specialists in the field of dentistry. Over the coming weeks and (hopefully) years, we’ll be publishing free tips, strategies and tutorials to help dentists market their dental practices to patients in their local communities.
Please feel free to read, ask questions, subscribe, comment and otherwise participate in our weekly discussions on beginning, intermediate and advanced dentist marketing topics. If you’re an experienced dental marketer and would like to post articles on this blog please contact us.
Welcome and thanks in advance for your support and participation.
Comments (0) — Announcements — Tags: blogging, dentist marketing
